0
earned media impressions
0
took action to #RemoveTheBarrier
Challenge
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
Solution
To bring this invisible bias to life, and encourage Australian employers to #RemoveTheBarrier, we asked the only people who had ever seen the barrier for themselves - people with disability themselves – to show employers what they saw everyday.
Their stories and images became an emotive integrated campaign that lived everywhere from TV to OOH, digital and PR including nationwide radio and TV talk shows. At every step, employers, businesses and the government were invited to join the cause by taking simple, measurable actions to remove the barrier in their workplaces and organisations.
Results
The campaign received 76 million earned media impressions, with over 400 businesses and organisations offering their support, leading to the NDIS announcing its first ever disability employment target – 30% employment by 2023.
CHOICE – Personalisation with privacy
Consumer advocacy group CHOICE partnered with Merkle Australia and Salesforce to create a unified view of its members, enabling it to better understand their needs and deliver more value for the...
Tourism Tropical North Queensland - Transformation throug...
Merkle Australia worked with Tourism Tropical North Queensland to create a chatbot, "Locals of Tropical North Queensland", which communicates with tourists via Facebook Messenger to provide info...
Tabcorp - Betting on digital experiences
Tabcorp has partnered with Merkle to overhaul its data environment and marketing technology stack to support exceptional customer experiences.
Dentsu Creative: Garvan Institute
Confronting the public with the Disease Dilemmas of real people to accelerate donations
Carat: Great Southern Bank
Launching a new brand out of the park. After a 75 year-long history in the Australian Financial market as Credit Union Australia, the time had come to rebrand, and Great Southern Bank was born.
iProspect: PayPal
We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
iProspect: Polestar
Our team drove significant awareness from a base of zero and primed the market for Polestar’s Australian launch of its first all-electric car, the Polestar 2; reaching 300% of their test drive t...
AriYoshi EEEEE
Esports terrestrial
Subway
SUBtember
Mountain Dew
Call of Duty: Fuel up for Battle
Footlocker
The Hunt
Moving Out
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
ViiV Healthcare: Delivering Unique Customer Journeys
Challenge
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed ...
Powerball Powerballad
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
If it’s not genuine, it could be from anywhere - Toyota
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.
BWM dentsu: Remove the barrier – The Dylan Alcott Foundation
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...