![Merkle](https://assets-eu-01.kc-usercontent.com:443/3704723c-bfe7-01fd-0ea6-811f709c0da5/e24f5fe6-e3d5-496b-bb1b-180beab51dee/Merkle-ADC_Artboard%201.png)
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Increase in conversion rate
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Increase in average number of purchases of members per year
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Increase in average number of purchases of members per year
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Decrease in service team response time
Transformation:
We supported Seafolly to establish a loyalty programme, built on Salesforce technology, designed to increase engagement, retention and spend with its most valuable customers. Supporting technology integration, audience segmentation, content creation and journey development, the results have been outstanding.
![Merkle](https://assets-eu-01.kc-usercontent.com:443/3704723c-bfe7-01fd-0ea6-811f709c0da5/e24f5fe6-e3d5-496b-bb1b-180beab51dee/Merkle-ADC_Artboard%201.png)
Merkle is a performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. As experts in data and technology, the agency helps organisations to transform their end-to-end customer experience. The team have strong strategic partnerships with Salesforce.com, Adobe and Google, allowing them to design, implement and manage the best customer experience solutions for clients.
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