Merkle

0

increase in revenue per visitor, site wide

0

increase in revenue per visitor (Monday & Wednesday lotto, all jurisdictions)

Challenge:

The Lott was yet to optimise the sale of Quickplay tickets which contributes to a significant portion of revenue due to the complexities of testing.

Transformation:

Optimisation of digital experience of The Lott to improve conversion of the sale of Quickplay tickets which contributes to a significant portion of revenue.