0
increase in revenue per visitor, site wide
0
increase in revenue per visitor (Monday & Wednesday lotto, all jurisdictions)
Challenge:
The Lott was yet to optimise the sale of Quickplay tickets which contributes to a significant portion of revenue due to the complexities of testing.
Transformation:
Optimisation of digital experience of The Lott to improve conversion of the sale of Quickplay tickets which contributes to a significant portion of revenue.
Merkle is a performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. As experts in data and technology, the agency helps organisations to transform their end-to-end customer experience. The team have strong strategic partnerships with Salesforce.com, Adobe and Google, allowing them to design, implement and manage the best customer experience solutions for clients.
Find out more
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Challenge
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