Thanks to online travel aggregators and easy-to-access information, most Aussies have become their own travel agents. They regularly use multiple devices and sources to plan and perfect their trips, and they’re often more concerned with finding the best value than staying loyal to a particular brand.
This behaviour has created an even more complex consumer journey, it also gives brands countless opportunities to be considered when travellers go online to plan a trip.
Virgin worked with the Google Marketing Platform team to test a new data-driven attribution (DDA) model and see whether automation in Search Ads 360 could help it capture attention across different devices and drive incremental sales from non-branded searches.
The results inspired the brand to make a full switch to DDA. The brand also used a target ROAS bidding strategy in Search Ads 360 with cross-device attribution to ensure it was making the most of spend at every touchpoint, whether travellers were researching on desktop, tablets, or mobile.
- +139% flight bookings
- +40% website traffic
- +124% revenue
Call of Duty: Fuel up for Battle
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
ViiV Healthcare: Delivering Unique Customer Journeys
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed ...
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
BWM dentsu: If it’s not genuine, it could be from anywher...
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.
BWM dentsu: Remove the barrier – The Dylan Alcott Foundation
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
BWM dentsu: The Golden Nugget – Bowel Cancer Australia
Bowel cancer used to be an “old person’s” disease but it’s now the deadliest cancer among young Australians.
To get their attention and teach them the value of checking their poo, we crea...
BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
Transforming the role of retail
Disrupting the sports consumer industry
Enhancing the buzz of playing the lottery online
Transforming the way people travel the world