Amnet Bulgaria with a gold award for the most effective use of data at 2017 IAB MIXX Awards

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23 November 2017, Sofia: Amnet Bulgaria received the gold award for the most effective use of data on the local market during the last night IAB MIXX Awards. The Dentsu Aegis Network Bulgaria’s data and programmatic company was officially acknowledged by the Bulgarian digital society for its brand awareness campaign of Tesy (a local brand for electric water heaters) launched simultaneously on 11 markets.

The planning strategy and the extreme efficiency in using the data at scale was highly assessed by the jury and the participants in the third edition of the international IAB digital awards in Bulgaria. The campaign has succeeded to reach 26 million people across 11 markets and uplift the sales with 39% YoY. 

“We are honoured to have been chosen as the winner of IAB MIXX Awards. Especially in terms of being the company with the most efficient use of data on the local market. This is a proof of the one thing that Amnet stands for - to underpin all brand communications with a single, consistent and deep view of a consumer and context”, Milena Mishineva, Head of Amnet Bulgaria said upon receiving the award on the stage of IAB MIXX Awards.

The IAB MIXX Awards is the only 100% digital international competition held in Bulgaria by the association of the industry - an impartial organisation, and rolled out by worldwide recognised standards. The competition recognises digital marketing excellence in cross media campaigns. This means that every aspect of the campaign is important: strategy, execution, media approach, results & ROI and creativity.


For further information contact:

Rumiana Yakimova
Corporate Communications
Dentsu Aegis Network
26-30 Bacho Kiro Str.
2nd floor
Sofia 1000
T: +359 (2) 981 99 17

About Amnet
Amnet is part of Dentsu Aegis’s investment division Amplifi. Amplifi operates in three distinct areas: Investment, Global Media Partnerships and Programmatic Buying (Amnet). The goal of Amplifi is simple; to deliver value for clients through the use of technology, insight and creative thinking and at Amnet we leverage all of these to create the best possible solution for our clients.