Dentsu Aegis Network Bulgaria to establish its own data unit

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22 January 2018, Sofia: Dentsu Aegis Network Bulgaria has officially launched today a brand new specialized unit – “Dentsu Data Services” (DDS) on the Bulgarian market. 

DDS's core business areas will include a variety of data-based marketing services such as real-time customer behavior research and analysis, data analysis and visualization, as well as the already known locally - Consumer Connection System (CCS), one of the most sophisticated consumer insight and planning tools and Amnet Audience Center - the central DMP solution for data processing. 

DDS consists of data analysts, tracking experts, visualization artists, data consultants and campaign strategists who work together with all local Dentsu brands - Carat, Vizeum, Amnet, iProspect, Isobar and Amplifi. These different data competencies concentrated into one unit will now guide the client’s advertising spend and will enable decision-makers throughout different local industries to go beyond their currently available, simple query capabilities and deploy more sophisticated – and meaningful – data driven marketing strategies to improve returns and drive growth.

“We are now bringing together all data from all different sources available in order to obtain a full-blooded, data-based picture of the consumers and their behaviour in real time. This means that we can pick up and support our clients’ campaigns at different development stages and allow business decision makers to quickly and easily analyse information and, as a result, make more effective and timely business decisions”, Radoslav Nedelchev, COO of Dentsu Aegis Network Bulgaria explains.

Milena Mishineva, Chief Data Officer of the company says in addition: "DDS will function as the backbone of data-driven solutions for Dentsu Aegis Network Bulgaria delivering smarter real time insights and driving our evolution towards addressable marketing. From traditional media topics such as audience definitions, optimal channel mix or detailed analysis of consumer journeys to technology topics such as DMP or marketing automation – all our strategic recommendations are based on real data, delivered in real time throughout analysis of real behaviours with the fundamental idea to transform data into efficient business results.”

Proving its mission ‘Data-driven business results’ the DDS team will work in full accordance with the EU requirements related to the new GDPR Data Protection Regulation, which will enter into force on May 25, 2018.


For further information contact:

Rumiana Yakimova
Corporate Communications
Dentsu Aegis Network
26-30 Bacho Kiro Str.
2nd floor
Sofia 1000
T: +359 (2) 981 99 17

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.