Dentsu Aegis Network to launch its global media investment arm Amplifi in Bulgaria

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29 September 2015, Sofia: The global communications company Dentsu Aegis Network, known in Bulgaria with its media agencies Carat and Vizeum, the agency for digital marketing iProspect, as well as Amnet, its programatic trade desk announced today the launch of Amplifi – its global unit for media imvestment and management - on the local market.

The main goal of Amplifi is to unite the managemnet of the group’s media investments, its media partnerships, the programmatic buying, researh and analyzes, provoding maximum efficiency to all existing and future clients of the group, media, technology and infrastructure partners.

“It is a very important moment for us, as Amplifi is the answer of Dentsu Aegis Network to the constantly changing media environment. Changing our media management and investmnet approach we’ll take advantage of the economy of scale in order to provide even more innovative and efficient solutions for our clients.”, Maria Grachnova, CEO of Dentsu Aegis Network Bulgaria said for the launch.

Amplifi will be led by both Rumyana Stoyanova and Alexandar Dzhadzharov and will work in close collaboration with all the agencies under the Dentsu Aegis Network brand in Bulgaria, the senior management of the group, as well as with the regional and global Amplifi teams.

Rumyana Stoyanova has more than 10 years of expertise in the advertising and media business, last three years being a team leader of the Dentsu Aegis Network Bulgaria TV Department. 

"I am glad that I will have the opportunity to lead such an integrated platform in Bulgaria. With the rising trends of convergence and globalization, multimedia functionality must be developed beyond the planning and pricing. I believe that throughout Amplifi all clients, media, digital and technology partners will achieve even better business results", Stoyanova said.

Alexandar Dzhadzharov became part of Dentsu Aegis Network Bulgaria team in 2015, coming from the position of Commercial Director of TV7. He added:

"I am happy to be able to lead our Amplifi team along the journey of development of comprehensive and innovative solutions that will deliver measurable success of both our clients and partners. Amplifi will allow us to benefit locally from our global partnerships with Dentsu Aegis Network, which in the world of convergence media gives us a competitive advantage on the local market."


For further information contact:

Rumiana Yakimova
Corporate Communications
Dentsu Aegis Network
26-30 Bacho Kiro Str.
2nd floor
Sofia 1000
T: +359 (2) 981 99 17

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. 

ABOUT Amplifi
Amplifi is the media innovation and investment arm of Dentsu Aegis Network. Amplifi’s goal is to help the whole of Dentsu Aegis Network identify and generate value across all media opportunities. Amplifi harnesses technology, insight and creative thinking and works collaboratively with clients, media and tech owners to create an uplift in business outcomes, delivering against the mission of ‘Value for All’.