Isobar opens digital marketing agency in Bulgaria

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16 February 2017, Sofia: Isobar, the global digital marketing agency, part of the Dentsu Aegis Network, has opened for business in Sofia, Bulgaria. The move comes in response to an increased demand for digital expertise and services in the country and builds on Global CEO Jean Lin’s strategy in continuing to build Isobar in key emerging markets on top of already established ones. The launch of Isobar Bulgaria will increase Isobar’s global footprint to over 86 locations in 46 markets. 

Isobar Bulgaria will be overseen by Maria Grachnova, CEO of Dentsu Aegis Network Bulgaria, who will be responsible for growing the agency’s headcount and footprint on the market. 

“The launch of Isobar is a signal that Dentsu Aegis Network is committed to the region and its strategy to lead digital innovation and thinking for clients,” said Grachnova. “We’re proud to be the first global digital agency to enter the market at this critical time for Bulgaria. The market is maturing digitally and clients are looking for quality, large scale digital solutions.”

The rolling out of Isobar is supported by the appointment of Hristo Topuzov as Business Director, responsible for the development and expansion of agency services on the market. Hristo was previously client director at Dentsu Aegis Network. “Bulgarian creativity is meeting high-tech for the first time. Clients in Bulgaria have been thirsting for award winning creativity and digital expertise… And now they have it,” said Hristo Topuzov, Business Director, Isobar Bulgaria.


For further information contact:

Rumiana Yakimova
Corporate Communications
Dentsu Aegis Network
26-30 Bacho Kiro Str.
2nd floor
Sofia 1000
T: +359 (2) 981 99 17

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. 

About Isobar

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. With over 6,000 digital pioneers in over 86 locations, across 46 markets worldwide, Isobar has won over 350 awards including 18 Agency of the Year titles over the last three years and three, Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.