Maria Grachnova appointed Chief Executive Officer of Dentsu Aegis Network, Balkans

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9 January 2017, Sofia: Dentsu Aegis Network today announces the appointment of Maria Grachnova, CEO of Dentsu Aegis Network Bulgaria, to the role of CEO of Dentsu Aegis Network, Balkans, reporting to Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe. 

In this newly-created position, Grachnova will be responsible for the oversight of the development and execution of Dentsu Aegis Network’s strategy for the business across ten countries on the Balkans – Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, Macedonia Albania, Bosna and Herzegovina and Kosovo.

She will take up her new role immediately in addition to her current responsibilities as a CEO for Bulgaria and will join the Executive Team of Dentsu Aegis in the Nordics, Central and Eastern Europe.

Maria Grachnova has enjoyed a strong and successful career to date at Dentsu Aegis Network, joining the business as Managing Director in 2012 with the launch of Carat Bulgaria. In 2015 Maria was promoted to the role of CEO for Dentsu Aegis Network Bulgaria, following the successful launches of Vizeum (2013) and iProspect (2014).

Commenting on Maria Grachnova’s new appointment, Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe said:

“Maria has successfully delivered growth and transformation very consistently for many years and has demonstrated a unique talent for leading and engaging our employees in Bulgaria. I feel very confident that combining Maria's leadership skills with her deep understanding for the Balkan markets, will strengthen the quality and the geographical footprint in the region over the coming years.”

Maria Grachnova, CEO of Dentsu Aegis Network, Bulgaria & Balkans said: “It is with great pride and excitement that I take up the role of CEO of Dentsu Aegis Network, Balkans, to lead our business in one of the most dynamic and full of potential regions in Europe. Supported by Lars Bo and the leadership team across Balkan countries, many of whom I know well, I am confident that we will build on the considerable momentum that has fuelled our success to date, strengthening the network and all our agencies, which in turn will help our clients achieve their business ambitions.”


For further information contact:

Rumiana Yakimova
Corporate Communications
Dentsu Aegis Network
26-30 Bacho Kiro Str.
2nd floor
Sofia 1000
T: +359 (2) 981 99 17

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.