To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
CMO survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.Download the report
Decoding Data Dynamics: Digital Society Index 2020Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
Marketing in the time of crises and beyondIn this time of uncertainty caused by global pandemic of Covid-19, marketing departments are in the front line communicating with clients. We in Dentsu gathered up some advice of how brands should ...
Decoding Covid-19We continue to decode COVID-19 in the second edition of our whitepaper after the country has declared state of emergency. Now you can find new information about how brands can manage the already tr...
Covid-19 - Observations, implications & actionsIn this challenging time that is the Covid-19 pandemic we as businesses have a responsibility to adapt and showcase strong solidarity to help minimize and mitigate the detrimental effects of this p...
Ad Spend Report June 2018Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
Digital Society IndexHow well are countries building a digital economy that works for everyone? Find out in the Digital Society Index 2018
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