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Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across 22 markets reveals a number of key dynamics, many of which are paradoxical.Download report
Marketing in the time of crises and beyondIn this time of uncertainty caused by global pandemic of Covid-19, marketing departments are in the front line communicating with clients. We in Dentsu gathered up some advice of how brands should ...
Decoding Covid-19We continue to decode COVID-19 in the second edition of our whitepaper after the country has declared state of emergency. Now you can find new information about how brands can manage the already tr...
Covid-19 - Observations, implications & actionsIn this challenging time that is the Covid-19 pandemic we as businesses have a responsibility to adapt and showcase strong solidarity to help minimize and mitigate the detrimental effects of this p...
Ad Spend Report June 2018Discover ad spend and growth forecasts for 59 markets, expertly analysed and organised for easy reference.
Digital Society IndexHow well are countries building a digital economy that works for everyone? Find out in the Digital Society Index 2018
From Novelty to NecessityHow is machine learning impacting business models and what are the implications for marketing? This white paper is essential reading for brands looking to understand the transformative power of thi...
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