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Challenge

By 2011, a fragmented IT landscape meant that marketing platforms used by Tivoli Gardens Entertainment park were disjointed and marketing employees were working in silos. Tivoli needed to innovate its consumer experience for the digital age by transforming the business from inside out to reflect the magic of the park.

Solution

Isobar developed a long-term strategic plan to transform Tivoli Gardens into an industry leader. Both IT investment and business plans support the overall goal: a unique and captivating visitor experience, in which visitors are both recognised and acknowledged across channels. Using Sitecore and Microsoft expertise, Isobar created and implemented an omni-channel strategy that created one unified platform for all marketing activity. This was done by integrating a new CMS with Tivoli’s park management-systems, data warehouse solution, and the marketing automation platforms.

Result

Isobar developed visually engaging creative to ensure a consistent brand experience across devices and channels, including the e-commerce site, website, self-service kiosks in the park, and social media.

Isobar

Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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