

0
approval rating for campaign film
0
approval rating for campaign website
0
of visitors shared the website
Challenge
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website. The campaign was run by a collaboration of Dentsu Aegis Network brands and commissioned by the French Government.
Autism affects 1 out of 100 people, meaning that most people will either be affected or know someone who is affected by the disorder, throughout their lifetime. Despite this, prejudice around the disorder remains exceptionally high, particularly so in France, where only 25% of children diagnosed with Autism attend mainstream schools.
Solution
This campaign aimed to reduce the prejudice by letting the user experience the world from the point of view of Elliot – an 8-year old child with Autism. Through this, the user would be able to better relate to Elliot, leading to increased empathy and reduced prejudice towards those with Autism.
When visiting the website, the user could view Elliot’s day to day struggles and help him overcome them by clicking and scrolling through different given options. The user would then be shown a short film recounting how Elliot’s teacher and classmates helped him get involved in theatre class.
Result
The Elliot experience generated 95% approval for the film, 80% for the website and was shared by 1 in 4 users.
The campaign also generated 56,000 interactions on social media and was widely reported on.
Most significantly, due to the initial success, Dis-Moi Elliot was given to all regional education authorities and is used as educational material in all schools in France.
360i: The Offline Playlist
New Orleans Tourism and integrated creative and media agency 360i set out to prove New Orleans is the most musically diverse city in the world, and to attract visitors to the city, by partnering...
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Isobar: Volkswagen Road Tales
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Isobar: Tivoli
To help Denmark’s number one tourist attraction become a digital pioneer, Isobar created an enthralling, end-to-end omni-channel experience for visitors.
360i: The Offline Playlist
New Orleans Tourism and integrated creative and media agency 360i set out to prove New Orleans is the most musically diverse city in the world, and to attract visitors to the city, by partnering...
Vizeum: Sonos
Sonos faced year on year declines in brand recognition due to increased competition from brands like Google and Amazon. Knowing that the key deciding factor for purchasing smart speakers is sou...
Vizeum: Carling Black Label
The Carling Cup appeal had began to fade, impacting relevance and sales. The CBL Cup was re-launched with a new mission – to Change The Game. Fans Now controlled what would be impacted in the ga...
dentsu x
dentsu x was briefed by a Canadian grocery brand to help them reintroduce the brand to a new generation of Canadian shoppers through a multi-touchpoint campaign that drove comprehension of Simpl...
Merkle: Magpie
We built a fully realised, custom campaign management tool, Magpie, that uses bespoke AI to analyse trending topics in real-time, and curate personalised trend recommendations, delivering them a...
Display Manager
The Display Manager at Dentsu Aegis Network Bulgaria is responsible for the overall delivery of digital display and performance solutions for clients. The role is expected to lead the client rel...
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.