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Focused on Creators, creators who are increasingly demanding performance from their computers to do their jobs, McGarryBowen Brasil and Intel launched in 2018 the PC Innovation campaign, featuring the brand's 8th Generation Processors, and OPTANE technology, which offers the machines faster and faster processing power.

The four-episode campaign was presented through a digital and social media strategy, as well as FOX placements, a partnership that also featured Intel-sponsored HACK THE CITY.

Through 4 artists, with machines powered by 8th generation Intel® Core ™ processors and the Intel® Optane ™ Memory System Accelerator, the NATGEO series is set to solve major megalopolis problems using technology combined with design, enhancing artistic projects and softening urban brutalities.


Millions of Impacts


Millions of impressions on social networks


1,000 views on Youtube

We show that technology can occupy and improve public spaces.