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a thousand reactions


one thousand recipes sent

In yet another action to recognize the Brazilian's creativity in how to prepare the famous instant noodles, and following the “do it your way” concept, Dentsu created a trilogy that mixed the creation of the first robot programmed to cook the perfect lamen. With the defeat, NISSIN President Takashi apologizes on TV and announces the launch of the promotion, with the purchase of 5 packages of Nissin Lámen, the consumer takes 6 home. The goal of the action is to make consumers continue to cook the product their way.

With the campaign, Nissin has reached the monthly sales record of the last 53 years!