Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • Dentsu
    • Our agencies
    • Our leadership
    • Social impact
  • Our work
  • Solutions
    • AI Playground LATAM
    • Navegg
    • Dentsu Commerce
  • Our thinking
    • Our latest thinking
    • Blog
  • Media and Investors
  • Careers
  • Contact us

HelloWorld: Royal Caribbean

HelloWorld logo
Royal Caribbean logo

0

lift in new customers

0

logins

0

email opt-ins

Challenge

Royal Caribbean wanted to drive awareness and buzz for their newest ship.

Solution

HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.

Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighbourhoods. Each neighbourhood contained activities, information, and chances to win.

The campaign included sweeps, instant win, non-traditional activations, and an employee component.

Result

15 minutes spent on site per registrant.

57% lift in new customers.

2.3 million logins.

200k+ email opt-ins.

30% new email addresses added to the database.

HelloWorld, a Merkle Company

HelloWorld's powerful combination of native technology and marketing strategy allows brands to create unforgettable interactions, drive consumer demand and accelerate growth.

Find out more

Canon Color Blind

The initiative uses the Canon Mega Tank print test to help parents and teachers detect the first signs of color blindness in children.

Read more

Dentsu: CupNoodles 26+1

To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.

Read more

Gotsui Wasabi Strengthens Nissin's Asian Flavors

NISSIN Hires Japanese Series Star in New Campaign

Read more

NBS: Hashtags of Art

NBS's Creation Language for Museum

Read more

Policies

  • Privacy notices
  • Cookies
  • Global privacy principles
  • Terms and conditions
  • Accessibility

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.