0
views on YouTube and Facebook
0
social media interactions
0
social media comments
0
of comments were positive
Challenge
In Western countries, ignorance and taboos surrounding first periods are still strong among teenage girls.
So how could Nett raise awareness of the topic of periods, and be top of mind for teenage girls?
Solution
To break the taboo, Isobar created a playful campaign to engage a young female audience, and give them the freedom to talk about their first periods.
Isobar's idea was to expose how boys of the same age knew even less, and that even periods can be discussed lightly. By downplaying the girls' lack of knowledge and bypassing their embarrassment, and educating them about Toxic Shock Syndrome, Nett gave them a voice and the confidence to talk about periods, worry-free.
Result
3,307,268 views on YouTube and Facebook.
49,639 social media interactions.
16,225 social media comments – 99% of which were positive.
Canon Color Blind
The initiative uses the Canon Mega Tank print test to help parents and teachers detect the first signs of color blindness in children.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum