20,000 Canadians | 10,000+ Attributes | Every Postal Code | Every Year

Consumer Connection System (CCS) is dentsu's proprietary ecosystem of consumer data, analytics, and tech: a unique and groundbreaking set of human data and products that deliver in-depth audience targeting and activation.

In Canada, it is a culmination of 20,000+ Canadians between ages of 15 and 74 surveyed every year for 15+ years across every postal code in both official languages, detailing both the subtle and seismic shifts in Canadian thoughts, sentiments, attitudes, and preferences.

We then leverage these robust insights to connect brand, content, commerce, and experience for growth and transformation.

What sets CCS apart

The breadth and depth of insights derived from the CCS panel surveys are unparalleled within the Canadian marketing industry.

CCS also evolves data and information collection into such incomparable and indispensable sources of knowledge as:

• Attention metrics: 15+ years investment
• Algorithmic signals: Tracking how algorithms shape consumer journeys across platforms
• Commerce signals: Shoppable/addressable media tracking
• Cultural signals: Social listening & sentiment tracking
• Search & browse behaviour: Across 300+ platforms (via MiQ)
• Predictive Intelligence: dentsu.AI, CoPo

Find your CCS use case

No matter what your role, CCS has a use case for you.

STRATEGY

• Audience Research
• Validate Hypotheses
• Identify Growth Audiences

CREATIVE

• Audience Motivation
• Find Authenticity
• Find Cultural Resonance
• Concepts From Preferences

MEDIA

• Precision Targeting
• Optimize Channel Mix
• Activation
• Setup Measurement

SLEUTHS

• Data & Insights