Cadillac Partners with Isobar Canada to Redefine Luxury Vehicle Shopping Experience for Customers Around the World

Published on:

Cadillac converts 10,000 square foot Toronto film studio into first-of-its-kind digital showroom 

TORONTO – (March 21, 2019) – Today in an industry first, Isobar Canada, part of the Dentsu Aegis Network, in partnership with Cadillac launched Cadillac Live, one-part personal shopper, one-part interactive digital showroom. The immersive brand experience gives luxury buyers the ability to conveniently explore the styling and features one-on-one with a Live Agent from anywhere and on any device. 

“We’re so excited and proud to be part of this industry-first, global initiative which was developed and is being launched by Canadian talent right here in Toronto,” said Ryan Paterson, Creative Director, Isobar Canada. “Today’s consumers are more informed than ever, and they’re doing more research online before making their way to the dealership, yet many find the online research process confusing and intimidating. With Cadillac Live, we’ve reimagined what online car shopping looks like and put the consumer at the centre of the experience. Leveraging innovative technology, we’ve created a personalized, seamless environment, where consumers can research and explore every element of the product line and ask questions in real time and more importantly, on their own time, from anywhere.” 

The Cadillac Live shopping experience is unparalleled in its ability to provide a personalized window into a Cadillac vehicle, going beyond current online dealer offerings. Taking the experience beyond industry standards like instant messaging and “build your own” functionality, Cadillac connects consumers with live agents equipped with live-streaming mobile steadicams and Bluetooth headsets, giving shoppers a live video tour with multiple dynamic views of the vehicles so they can explore and discuss every detail of the vehicle. Every agent is equipped with an app interface that allows them to showcase any colour, wheel, and accessory option on-screen for the consumer during the session. Once the Live experience is complete and a shopper has found their desired model configuration, they are connected with a local dealer to book a test drive.

Cadillac Live is the first major launch Isobar Canada has led after being awarded AOR in mid-2018.

Cadillac Live will be accessible to the public for eight hours a day (6PM – 2AM EST), five days a week at www.cadillac.Live


For further information please contact:

Kate Dobrucki | Isobar Canada | | 416.347.3059
David Gollom | Dentsu Aegis Network Canada | | 416.473.6287 

About Isobar
Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products & services offering. Isobar has won over 300 awards in 2018 including the Cannes Lion Digital Craft Grand Prix and Fast Company’s Top 10 Most Innovative Companies, 2018. Key Canadian clients include General Motors, Nestle Nespresso, Hilton Hotels, Stoli Vodka, Travel Alberta & CPA Ontario. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. 

About Dentsu Aegis Network Canada
Dentsu Aegis Network Canada Innovates the Way Brands Are Built for clients through best-in-class capabilities in media, digital, data and creative communications services. The network’s focus on the digital economy and the distinctive products and services are delivered through agencies Amnet, Amplifi, Carat, Cardinal Path, DentsuBos, dentsu X, GRIP, ICUC, iProspect, Isobar, MKTG, The StoryLab and Vizeum. As one of the top ten global Dentsu Aegis markets, the Canadian team is headquartered in Toronto and serves clients through a national network of offices in Vancouver, Calgary, Montreal, Saint John and Halifax with nearly 1,500 dedicated specialists.