Dentsu Canada’s Customer Experience agency, Merkle Expands to Quebec with Key Leadership Appointments
Montreal, QC (March 30) – As part of dentsu’s continued focus to strengthen its customer experience management (CXM) offering in Canada, the network announced today the expansion of its CXM services in the Quebec region with notable leadership appointments.
Merkle's global expansion into Canada began just a year ago and brought world-class capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and our local, social, and cultural diversity. Under dentsu’s simplified integrated model, brands have gained easy access to solutions spanning CX transformation, technology consulting, program strategy, CRM/loyalty, digital experiences, commerce, and data science/analytics.
David Beland will lead Merkle Quebec.
David Beland “With 9 out of 10 Quebecers indicating it is important to buy local and 8 out of those 10 making a concerted effort to support local businesses, having a Quebec-based strategy (beyond “also in QC”) just makes a ton of sense.” said David Beland, Merkle QC Lead.
Dominique Verdon re-joins dentsu to lead strategy for Merkle Quebec.
Dominique has been placing consumer first to create engaging solutions for more than 15 years. His passion for innovation, data and research has helped him understand consumer’s behaviors leading to human insights. And, with experience in media strategy and planning roles across two continents, he’s been helping many brands in various industries generating business results. “It’s an exciting time for me to be joining Merkle and be back in the Dentsu family.” said Dominique Verdon, Lead Strategie Quebec.
“Within the marketing and customer experience transformation landscape, Canada is an incredibly dynamic country. And within it, we believe Quebec is perhaps the most transformative and innovative market. Quebec is one of our fastest growth engines and holds some of our most valued national brands.” said Walter Flaat, Chief Data Officer, dentsu Canada and Market Lead, Merkle Canada. “Not only is Quebec rediscovering its own economic power; it also houses key innovative institutions & companies that we are eager to keep developing deep new partnerships with. And, with David & Dominique heading up our Quebecois strategy, we believe we have some true titans in place to serve the market and help drive CX across La Belle Province.”
Kate Dobrucki, VP, Communications, dentsu Canada
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com
About dentsu international
Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA.