

0
MOre sales YOY with the same budget
Challenge
People's behavior has changed: even in holidays it is increasingly important to be online all the time and share you vacation to your social media accounts.
Tele2 saw an opportunity here to sell more data packages to tourists, specially the ones coming from non-EU countries, the ones who don't have the luxury of having the EU's mandatory data traffic also in holiday.
Strategy
We studied the target group in depth, and were quite certain that we would be able to cover the nessesary touchpoints in digital channels. We mapped the exact places where the majority of tourist will cross the border, and in which form of transport.
The strategy was to geofence 500 locations across Croatia where we knew majority of the tourists were and boost our offers there.
Execution
All marketing actions and creatives were designed for mobile and the communication if the ads was leading to the nearest place they could buy a data package, being it a gas station, kiosk or a Tele2 store.
We had different language options for search, social and programmatic.
We also targeted specific groups like sailors, nature sightseers and festival guests with different messages.
dentsu x: No Name
No name is a line of grocery and household items sold by Loblaw Companies Limited, a Canadian company with stores available across the country. The brand provides an assortment of products high ...
Isobar: Volkswagen
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Merkle: Magpie
We built a fully realised, custom campaign management tool, Magpie, that uses bespoke AI, artificial intelligence, to analyse trending topics in real-time, and curate personalised trend recommen...
Wurth eCommerce strategy
B2B auto part provider Würth wanted to grow their webshop in Croatia. To be efficient, we crafted a strategy that kept B2C buyers out of the shop and grew sales in B2B target group.
Tourism campaign for Tele2 Croatia
iProspect Croatia designed a new strategy to sell more tourism packages. Surf & Call campaign broke the sales record of Croatian Tele2.
Dentsu Croatia: Wolt
Our strategy for the launch of Wolt in Croatia was chose as the best strategy in the annual Mixx awards.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Merkle: Aviva
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.
Firstborn: Adidas
Firstborn created a mobile-first campaign that increased awareness for the NMD launch and drove engagement with Adidas’ core audience.