Dentsu Croatia invests in international talents to reinforce momentum

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The Finn senior marketer Heli Ruotsalainen is taking over the newly created role of Business Development Director for Croatia and the Balkans

Today, Dentsu Croatia announces the appointment of Heli Ruotsalainen to the newly created role of Business Development Director. Based in Zagreb and reporting to Radoslav Nedelchev, CEO, Dentsu Croatia, Ruotsalainen will strengthen the network management team with aim to grow Dentsu’s presence in Croatia and in the Balkan region and accelerate the new business momentum.

Coming from the same position from Finland, Heli has been working for Dentsu for five years in charge of new business development on a local and global levels, developing efficient and agile practices in field of Client Relationship.

Heli Ruotsalainen, Business Development Director, Dentsu Aegis Network Croatia said: 

 “We in Dentsu measure not only the reach of media, but always the effectiveness of it and offer a wide set of services to build brands in the 2020’s in a holistic and lasting way. I’m so happy to help relaying this message to our existing and new potential clients in Croatia.”

“We have brilliant brands like Carat, Vizeum and iProspect with strong senior specialist team in Croatia and I’m happy to be supporting them to develop even further. Dentsu’s width of services expanding through the whole consumer journey is unique in the market and we can design marketing efforts all the way from upper funnel brand marketing touchpoints like sponsoring to the smallest pieces of performance marketing and content. When getting the whole service under one roof and through single point of contact has advantages to clients with truly holistic planning, saved hours of meetings and having one-point person from an agency.

I’m super exited to underpin this approach for our Croatian business and get to know our brilliant clients and the Balkan regions specialties’ in media and consumer behaviour.”


Radoslav Nedelchev, CEO of Dentsu Aegis Network Croatia said: 

“The market is changing extremely quickly. Customers will trust their agencies more thanks to good and efficient business processes and will be characterized by high performance as agile teams. Our approach to attracting and developing world-class talent is rooted in the belief that the potential of our people is the potential of our business. Said that, I am very happy to welcome Heli in our team of great professionals. She will help us seize the momentum of Dentsu Croatia and shape our business efficiency even further, bringing locally new knowledge and fresh look to make the most of every opportunity and help us achieve our full potential in servicing our current and potential clients. I wish her every success for the future here!”

-  ENDS –