Discount shoppers expect to find value and quality in the same place and are increasingly more concerned about what’s in the food they eat. They trust no name and buy the brand to save money, but one of the challenges the campaign set out to address was that sometimes shoppers feel like they are making compromises on quality.
The rise of value shopping in Canada provided a unique opportunity to rebrand, reinvent, relaunch and disrupt the category of in store brands.
No name was on a mission to address the stigma by reinforcing food quality perceptions and become the go-to brand for smart shoppers looking for quality products at low prices.
The yellow packaging has been a key identifier across multiple categories in grocery stores across Canada and wanted to signal to shoppers everywhere that there is a quality value choice on shelf.
The response was extraordinary – shoppers embraced their long-established love for no name through fan created brand inspired costumes, record breaking social engagements (50% of all twitter engagements were organic) and improved brand perception.
The harmonious marriage of creative and media provided an impactful and memorable experience to shoppers; whether it was on the commute to work, watching their favourite TV program or connecting with their friends through Social – no name’s iconic yellow messaging was there front-row and center and disrupted shoppers in their everyday life.
The popularity of the brand tied to the intimate history most Canadians have with the brand added to its cool factor! For a packaged good brand that prides itself on being brandless and minimalist, no name was able to transform perceptions while remaining authentic with shoppers.
The launch of the no name Simple Check resulted in increased shopper perception of the brand and also grew sales.
dentsu x: No Name
No name is a line of grocery and household items sold by Loblaw Companies Limited, a Canadian company with stores available across the country. The brand provides an assortment of products high ...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
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Wurth eCommerce strategy
B2B auto part provider Würth wanted to grow their webshop in Croatia. To be efficient, we crafted a strategy that kept B2C buyers out of the shop and grew sales in B2B target group.
Tourism campaign for Tele2 Croatia
iProspect Croatia designed a new strategy to sell more tourism packages. Surf & Call campaign broke the sales record of Croatian Tele2.
Dentsu Croatia: Wolt
Our strategy for the launch of Wolt in Croatia was chose as the best strategy in the annual Mixx awards.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
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BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.
Firstborn created a mobile-first campaign that increased awareness for the NMD launch and drove engagement with Adidas’ core audience.