decrease in cost per action
increase in conversion rate
decrease in cost per click
Eurostar’s business challenge is a universal constant: how does it compete with travel operators to appear at the top of the results when people search by destination?
With this constant business challenge iProspect had to devise a strategy to solve it in a smarter way and return better results.
iProspect saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is a machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on bespoke algorithms.
iProspect used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies.
Essentially, iProspect put paid search optimisation for Eurostar into the hands of their AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing.
30% decrease in cost per action.
26% increase in conversion rate.
12% decrease in cost per click.
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Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
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