post-click conversion rate
improved conversion rate
overall increase in ROI
Eurostar's ambition is to become Europe's most-loved travel experience and iProspect’s approach to delivering this business objective is by creating real connections with audiences.
Eurostar wants to send out the right message to the right people at the right time (easier said than done!) and so to develop these ‘real connections’ means truly understanding their audience.
iProspect set out to prove that high quality, verified, second-party data has greater value to Eurostar’s sales activation campaigns than widely accessible third-party data. Since The Guardian held a huge data pool of high-quality, premium, affinity-based, socio-demographic audience data, the objective was to uncouple this data from inventory and make the audience segments addressable through other platforms.
The Guardian and iProspect's specialist programmatic team formed an exclusive media-first partnership. The idea set a new bar for programmatic targeting by providing the highest quality, scalable, current and transparent data sets on the market. The innovative proposition comprised two complementary data options: pre-defined and advanced custom audiences.
60.8% post-click conversion rate
58.9% improved conversion rate through greater relevancy
13.2% overall increase in ROI by using second-party data through a key partner on the open exchange
"At Eurostar we love to challenge the way we do things. This partnership has enabled us to reconsider how we buy data for our 'always on' digital acquisition campaigns, offering us a far greater degree of transparency than has been possible before and our audience a more relevant message."Lionel Benbassent, Former Head of Marketing, Brand & Product, Eurostar
dentsu x: No Name
No name is a line of grocery and household items sold by Loblaw Companies Limited, a Canadian company with stores available across the country. The brand provides an assortment of products high ...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
We built a fully realised, custom campaign management tool, Magpie, that uses bespoke AI, artificial intelligence, to analyse trending topics in real-time, and curate personalised trend recommen...
Wurth eCommerce strategy
B2B auto part provider Würth wanted to grow their webshop in Croatia. To be efficient, we crafted a strategy that kept B2C buyers out of the shop and grew sales in B2B target group.
Tourism campaign for Tele2 Croatia
iProspect Croatia designed a new strategy to sell more tourism packages. Surf & Call campaign broke the sales record of Croatian Tele2.
Dentsu Croatia: Wolt
Our strategy for the launch of Wolt in Croatia was chose as the best strategy in the annual Mixx awards.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.
Firstborn created a mobile-first campaign that increased awareness for the NMD launch and drove engagement with Adidas’ core audience.