Isobar
iProspect Logo
Burger King

0

higher sales than the KPI

0

higher post engagement rate than that of other video posts

Challenge

Introduce a new product to the market while reaching a sales volume which is high enough to keep the premium product position.

Solution

A digitally driven integrated campaign using memes, online videos and other brave social content to generate engagement, starring a granny as the ultimate epitome of home made food.

Impact

Reached extremely high engagement rate and sales KPI just 12 days into the campaign.

Isobar

We are a global agency that delivers experience led digital transformation powered by creativity to solve complex business challenges. Our Budapest office has won over 60 awards in the past 5 years. Our key Coca-Cola, Burger King, Hungarian Telekom, Rolls-Royce Power System, Kaspersky, Tchibo and Ferrero.

Find out more

iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Find out more