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Burger King

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higher sales than the KPI

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higher post engagement rate than that of other video posts

Challenge

Introduce a new product to the market while reaching a sales volume which is high enough to keep the premium product position.

Solution

A digitally driven integrated campaign using memes, online videos and other brave social content to generate engagement, starring a granny as the ultimate epitome of home made food.

Impact

Reached extremely high engagement rate and sales KPI just 12 days into the campaign.

Isobar

We are a global agency that delivers digital transformation, powered by creativity. We solve complex business challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty. Our largest clients at our Budapest office include: Bunge, Burger King, Fundamenta, NKM, Sberbank, Telekom, Tchibo, Unilever.

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iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

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