


0
higher sales than the KPI
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higher post engagement rate than that of other video posts
Challenge
Introduce a new product to the market while reaching a sales volume which is high enough to keep the premium product position.
Solution
A digitally driven integrated campaign using memes, online videos and other brave social content to generate engagement, starring a granny as the ultimate epitome of home made food.
Impact
Reached extremely high engagement rate and sales KPI just 12 days into the campaign.
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