dentsu

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activation index for those who saw OOH

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like index for those who saw OOH

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purchase stimulation index in Budapest

Challenge

BelVita wanted to introduce the new „softy” product for Hungarians and demonstrate the product advantage of softness by using special OOH solution.

Solution

We fully branded a tram stop at the most crowded square in Budapest and equipped it with soft seats. This way we made people’s waiting time truly comfortable and were able to demonstrate the product’s benefits.

Result

All independent post buy indexes were increased compared with the client’s previous OOH campaigns.

Carat

Carat was the world’s first media agency and is the largest media agency network in dentsu. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands.

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