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useful and entertaining short videos about driving


impression made despite small media investment


It is very difficult to create engaging videos about driving techniques. Our goal was to create an entertaining series that educate and raise awareness of MaxxMotion at the same time.


We created a vlog for Gábor Wéber (former auto racing driver). The storytelling followed vloggers’ style. The series was able to share the brand message of MaxxMotion easily.


We reached 578.000 impressions with very small media investment. The videos were warmly welcomed by OMV’s social media followers who found them not only useful but also quite entertaining.

We created 6 videos in total with topics that were relevant to the actual season, this is how the 3 summer and 3 winter videos were born. 

"Finally a fresh and trendy video after many old fashioned ones."
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iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

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We are a global agency that delivers experience led digital transformation powered by creativity to solve complex business challenges. Our Budapest office has won over 60 awards in the past 5 years. Our key Coca-Cola, Burger King, Hungarian Telekom, Rolls-Royce Power System, Kaspersky, Tchibo and Ferrero.

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