iProspect Logo
Isobar
OMV

0

useful and entertaining short videos about driving

0

impression made despite small media investment

Challenge

It is very difficult to create engaging videos about driving techniques. Our goal was to create an entertaining series that educate and raise awareness of MaxxMotion at the same time.

Solution

We created a vlog for Gábor Wéber (former auto racing driver). The storytelling followed vloggers’ style. The series was able to share the brand message of MaxxMotion easily.

Result

We reached 578.000 impressions with very small media investment. The videos were warmly welcomed by OMV’s social media followers who found them not only useful but also quite entertaining.

We created 6 videos in total with topics that were relevant to the actual season, this is how the 3 summer and 3 winter videos were born. 

"Finally a fresh and trendy video after many old fashioned ones."
Facebook comment

iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Find out more

Isobar

We are a global agency that delivers digital transformation, powered by creativity. We solve complex business challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty. Our largest clients at our Budapest office include: Bunge, Burger King, Fundamenta, NKM, Sberbank, Telekom, Tchibo, Unilever.

Find out more