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useful and entertaining short videos about driving
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impression made despite small media investment
Challenge
It is very difficult to create engaging videos about driving techniques. Our goal was to create an entertaining series that educate and raise awareness of MaxxMotion at the same time.
Solution
We created a vlog for Gábor Wéber (former auto racing driver). The storytelling followed vloggers’ style. The series was able to share the brand message of MaxxMotion easily.
Result
We reached 578.000 impressions with very small media investment. The videos were warmly welcomed by OMV’s social media followers who found them not only useful but also quite entertaining.
We created 6 videos in total with topics that were relevant to the actual season, this is how the 3 summer and 3 winter videos were born.
"Finally a fresh and trendy video after many old fashioned ones."Facebook comment
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