organic page views
Our objective was to increase online sales conversion. Data had shown that most of the conversions come from organic traffic.
We focused on content marketing with a data driven approach. The Provident blog provides tips and tricks in topics such as travel or housekeeping which connect with the brand’s product offerings.
In the past 2,5 years our content marketing activity attracted more than 70 000 organic visitors to the blog.
DATA DRIVEN CONTENT MARKETING
We analyzed the target group and came to the conclusion that the blog format will be the most efficient one to reach our objectives. We investigated which topics attract the different segments the most and executed a keyword strategy. The keyword strategy defined which subtopics are the most relevant in terms of search and created the pillars of our content calendar. We have been developing content for Provident following this methodology ever since.
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Golden Effie award in category „Social Purpose Campaigns”
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Provident Content Marketing Strategy
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dentsu X: No Name
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