countries (Hungary, Romania, Switzerland, Greece, Netherland)+ global
Inspired by the success of the #loveislove campaign the aim of Coca-Cola was to continue focusing on important social issues. As the second wave of the COVID-19 pandemic hit Hungary by the end of November 2020 and the whole country went on lockdown, we realized it’s time for Coke to come up with a positive message that also promotes wearing a mask in a way that is not in conflict with the values of the brand.
We have come up with an uplifting ad that encourages people to smile, even – or perhaps, especially – when wearing a mask. Even with your face partly covered, people can still see that you’re smiling. It’s all in the eyes! And people smiling leads to more people smiling, which leads to more people smiling, and so on.
Citylight ads showing smiling faces half covered with Coca-Cola red and the Coke ribbon placed in a way to resemble a mask appeared all over Budapest. We managed to spread a positive message that raised awareness about the importance of wearing a mask when it was the most important: in the midst of the reemerging COVID-19 pandemic.
Boosting efficiency using Design Sprint
Global digital consolidation and relaunch
MTU/Rolls-Royce Power Systems
Increasing engagement with digital banking
Strategic design for digital customer care
Transforming digital customer interactions by designing a new customer portal for a major public utilities provider
Unified Customer Messaging
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
A uniqe solution to demonstrate IKEA’s environmentally friendly products
Granny Erzsi’s „bejgli” chatbot for Vénusz
„The best digital tool in 2018 in Hungary” (DMBP)
D&G Light Blue OOH campaign
In today’s rushing world OOH cannot catch everyone’s attention. Hence we go for that attention on mobile platform, too.
OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
Burger King – Home made skinned potato launch campaign
How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
Provident Content Marketing Strategy
How to boost organic traffic to a financial services website with content marketing tools?
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
dentsu X: No Name
No name is a line of grocery and household items sold by Loblaw Companies Limited, a Canadian company with stores available across the country. The brand provides an assortment of products high ...