Challenge
The Surfrider Foundation is a community of everyday people from across the U.S. who are passionately dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful non-profit activist network.
Working with gyro, a Dentsu Aegis Network agency, the Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.
Solution
The campaign was run on mobile owned media, online paid media and OOH and drew attention to the trillions of cigarette butts that flow down to our waterways.
Due to its bold, disruptive and arresting nature, the campaign confronted people with the gravity of the issue with cigarette butt litter, began changing people’s opinions on the issue and affecting people’s day-to-day behaviour.
Result
The success of the campaign was seen through the outstanding feedback that was received from the client, as well as through the clients request to roll the campaign out nationwide.
Dogs Are Forever
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MTU/Rolls-Royce Power Systems
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How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
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Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
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The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
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iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.