SDG3 target 3.9: By 2030, substantially reduce the number of deaths and illnesses from hazardous chemicals and air, water and soil pollution and contamination.
In Brazil 44% of children have respiratory problems, with pneumonia a particular concern. Respiratory diseases are responsible for 22.3% of all deaths among 1- to 4-year-olds, ranking as the leading cause of death for this age group in the country. The most common treatment is inhalation therapy, but this is often a distressing process for many children. Children’s hospital Clin Kids wanted to find an enjoyable way to make this therapy more bearable for kids and lessen their anxiety through creative storytelling.
We combined digital devices with old-fashioned cute animal appeal for our solution. The inhalation stories kit is made up of a fun character box, an animal mask and a pair of headphones.
The animal masks are made from light flexible material that fits easily over the nebulizer masks needed for treatment. While the child is undergoing treatment, the accompanying adult can choose a story for them to listen to on storiestoinhale.com.
The stories last just as long as the prescribed treatment time and the animal characters need to breathe deeply at certain points in the story, so the listening child receives cues to take big gulps of air, making treatment more effective.
Our idea turned what can be a gruelling experience for a child and their parents or carer into a fun session that kids can look forward to attending. Clin Kids was able to reduce waiting times for inhalation therapy by 50% while bringing peace of mind to parents, doctors and nurses. We estimate about 7,000 children have used this equipment so far, lessening their anxiety about the experience and helping make their treatment more effective.
Check out more inspiring examples of our work on SDG3.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...
The Everything Book
A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks aro...
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The story of Siemens and a town’s energy blueprint for th...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
1st for Women: 16 Days of Light
Diversity and inclusion
FoxP2: First For Women
Facing fear to empower women
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.