Play Attention - Calling Focus to Gaming
![](https://assets-eu-01.kc-usercontent.com:443/27bd3334-62dd-01a3-d049-720ae980f906/9dec0c14-2925-4cc6-a2c2-8df106bd072c/Play%20Attention%20-%20SQ.png?q=75&fm=jpg&w=960)
Gaming isn't just a trend—it's a $320 billion market, and our latest Attention Economy research reveals why it's a game-changer for advertisers.
Using cutting-edge eye-tracking technology, we measured attention across Twitch, Activision Blizzard, and Anzu to better understand livestreaming, rewarded video, and in-game environments. To break down our insights, we offer a play-by-play of ways brands can win attention in the complex media landscape.
Ready to Elevate Your Gaming Strategy?
Read moreCelebrating 5 Years of dentsu’s Attention Economy
We’ve worked with leading measurement partners to create the world’s most profound attention data collection panels, revolutionizing the way the advertising industry plans, measures, and buys media.
We’ve codified the most advanced definition of attention and built accurate benchmarks for attention standards across channels.
We’ve created proprietary Attention prediction models with Lumen so that we can plan, measure, and activate attention across platforms
Now, we must come together as an industry and unite ourselves around a common framework to drive standardization of attention.
dentsu is excited to be a unifying force to help marketers unlock their next path to growth.
30+ Partners: We’re constantly partnering with new platforms to understand attention opportunities and build our cross-channel knowledge base.
Featured Press
Ad Age: Audio Ads Outperform Video For Attention and Brand Recall, Dentsu Study Finds
Ad Age: Dentsu on The Metaverse, Measurement and Data Crackdowns
Beet.TV: Measuring Attention to Ads has Most Meaning in Sales Results
Campaign US: TV Measurement – Is Attention Measurement the Next Frontier?
Beet.TV: What is Attention Worth?
Adweek: Augmented Reality Rewrites the Rules of Attention and Media Planning
Adweek: Snapchat AR Lenses Capture the Attention of Dentsu Media’s Attention Economy Team
Beet.TV: Attention Metrics Offer Improved Consumer Insights for Advertisers
Beet.TV: Kroger Pilots Dentsu’s Attention Metric as an Upgrade Over Viewability
Unlock the key findings of our attention research
Unlocking the Currency of Attention 2021
In the latest phase of attention research with Lumen Research, TVision, and Amplified Intelligence, dentsu set up large scale eye-tracking panels to build our proprietary attention model. This mode...
The Attention Economy 2019
Our aim is to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’, over what is ‘bought’. Read more in our report.
Thank you!
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.