Dentsu brings a deep heritage in data, strategy, analytics, creative, tech to power next generation brand experiences delivered across all channels. By feeding the right insights and data into high-powered, CRM cloud platforms and experience orchestration platforms, we activate and evolve your customer strategy and execute the people-based marketing programs that drive growth and maturity.

By leveraging Merkle’s deep expertise in identity, we enable marketers, media owners and publishers to own, build and control a cookie-less Private Identity Graph. We use proprietary first-party CRM data to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.


PII match


Global Salesforce Agency Partner


dedicated B2B experts

We build experiences that help brands win, keep and grow their customers.

  • Experience strategy and orchestration
  • Personalization at scale
  • Monetization multi-channel customer journeys

We enable brands to embrace customer centricity through data and insights.

  • Identity-based customer data platform enhancements
  • Insights-based journey decisioning
  • Aggregate analytics and ROI-based recommendations

We design and execute next-gen digital transformation strategies.

  • Enterprise architecture transformation
  • Integration and implementation of market leading platforms
  • Cloud migrations and global deployments

We tech-enable B2B experiences to meet the expectations of next-gen buyers.

  • Account-based marketing
  • Insights-based targeting
  • Multi-layered and collaborative digital experiences

Featured solutions