Merkle B2B is purpose-built to help companies succeed in today’s dynamic B2B environment.

With over 1,000 talented individuals across the globe, we bring together the best B2B capabilities and competencies to architect modern-day customer experiences.

Merkle’s world-class data and technology expertise

gyro’s creative and brand transformation powers

B2B International’s research and insights experience

Merkle | DWA’s performance media capabilities

Digital Pi, a Merkle Company’s marketing automation leadership

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Our approach

Driven by data

Delivering experiences that are personal, predictive, and informed by insights

Enabled by tech

Designing the ultimate brand- to-demand activation with your tech

Powered by creativity

Redefining, transforming and humanizing brands

How we do it


Brand strategy, brand platform, content, brand- to-demand creative and brand research


Experience analytics, audience analytics and performance analytics


Brand-to-demand activation, channel activation and integrated media

Data Management

Database solutions, data sourcing and enhancement, and identity management


Campaign planning/MRM, Content and digital asset management, experience orchestration and nurture


Sales and marketing solutions