Merkle B2B is purpose-built to help companies succeed in today’s dynamic B2B environment.

With over 1,000 talented individuals across the globe, we bring together the best B2B capabilities and competencies to architect modern-day customer experiences.

Merkle’s world-class data and technology expertise

gyro’s creative and brand transformation powers

B2B International’s research and insights experience

Merkle | DWA’s performance media capabilities

Digital Pi, a Merkle Company’s marketing automation leadership

Visit Merkle B2B website

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global locations

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dedicated B2B experts

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clients worldwide

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indispensable growth partner

Our approach

Driven by data

Delivering experiences that are personal, predictive, and informed by insights

Enabled by tech

Designing the ultimate brand- to-demand activation with your tech

Powered by creativity

Redefining, transforming and humanizing brands

Creating the Ultimate B2B Experience

Through over 3,000 interviews with buyers and key decision-making influencers, Merkle B2B's B2B International and gyro have conducted a robust exploration into the B2B customer. This research identifies four “superpowers” that allow B2B marketers to create the ultimate B2B customer experience.

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Top 3 Focus Areas for B2B Brands in 2020

Our 2020 report provides the latest insights on what B2B brands are currently focusing on and the actions required to succeed. Across brand resonance, marketing efficiency and customer centricity, our survey of 300+ B2B marketing and research professionals presents key insights on each of these themes.

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How we do it

Brand

Brand strategy, brand platform, content, brand- to-demand creative and brand research

Insights

Experience analytics, audience analytics and performance analytics

Activation

Brand-to-demand activation, channel activation and integrated media

Data Management

Database solutions, data sourcing and enhancement, and identity management

Orchestration

Campaign planning/MRM, Content and digital asset management, experience orchestration and nurture

Technology

Sales and marketing solutions

Orchestrating data-driven, B2B buyer journeys takes a host of skill sets rarely seen within one agency. That’s the advantage of Merkle B2B.

Our Partners

Adobe

As an Adobe Platinum Partner, our award-winning agencies have launched immersive experiences for some of the world’s leading brands, and we have deep Adobe knowledge, from business optimization, au...

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Google

Dentsu is a Certified Partner for both the Google Cloud Platform and the Google Marketing Platform, so we can help you create competitive market advantage for your brand as we are doing for many of...

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Salesforce

As one of the biggest and most accomplished Salesforce partners, Dentsu is solving identity, predictive targeting, and leveraging technology to make advertising more addressable, experiences more p...

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