Merkle B2B is purpose-built to help companies succeed in today’s dynamic B2B environment.
With over 1,000 talented individuals across the globe, we bring together the best B2B capabilities and competencies to architect modern-day customer experiences.
Merkle’s world-class data and technology expertise
gyro’s creative and brand transformation powers
B2B International’s research and insights experience
Merkle | DWA’s performance media capabilities
Digital Pi, a Merkle Company’s marketing automation leadershipVisit Merkle B2B website
dedicated B2B experts
indispensable growth partner
Driven by data
Delivering experiences that are personal, predictive, and informed by insights
Enabled by tech
Designing the ultimate brand- to-demand activation with your tech
Powered by creativity
Redefining, transforming and humanizing brands
Creating the Ultimate B2B Experience
Through over 3,000 interviews with buyers and key decision-making influencers, Merkle B2B's B2B International and gyro have conducted a robust exploration into the B2B customer. This research identifies four “superpowers” that allow B2B marketers to create the ultimate B2B customer experience.View report
Top 3 Focus Areas for B2B Brands in 2020
Our 2020 report provides the latest insights on what B2B brands are currently focusing on and the actions required to succeed. Across brand resonance, marketing efficiency and customer centricity, our survey of 300+ B2B marketing and research professionals presents key insights on each of these themes.View report
How we do it
Brand strategy, brand platform, content, brand- to-demand creative and brand research
Experience analytics, audience analytics and performance analytics
Brand-to-demand activation, channel activation and integrated media
Database solutions, data sourcing and enhancement, and identity management
Campaign planning/MRM, Content and digital asset management, experience orchestration and nurture
Sales and marketing solutions
Orchestrating data-driven, B2B buyer journeys takes a host of skill sets rarely seen within one agency. That’s the advantage of Merkle B2B.
AdobeAs an Adobe Platinum Partner, our award-winning agencies have launched immersive experiences for some of the world’s leading brands, and we have deep Adobe knowledge, from business optimization, au...
SalesforceAs one of the biggest and most accomplished Salesforce partners, Dentsu is solving identity, predictive targeting, and leveraging technology to make advertising more addressable, experiences more p...
Get in touch with Merkle B2B
Is your organization looking for a flexible, scalable solution? Get in touch for a consultation.
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