Merkle B2B is purpose-built to help companies succeed in today’s dynamic B2B environment.

With over 1,000 talented individuals across the globe, we bring together the best B2B capabilities and competencies to architect modern-day customer experiences.

Merkle’s world-class data and technology expertise

gyro’s creative and brand transformation powers

B2B International’s research and insights experience

Merkle | DWA’s performance media capabilities

Digital Pi, a Merkle Company’s marketing automation leadership

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global locations


dedicated B2B experts


clients worldwide


indispensable growth partner

Our approach

Driven by data

Delivering experiences that are personal, predictive, and informed by insights

Enabled by tech

Designing the ultimate brand- to-demand activation with your tech

Powered by creativity

Redefining, transforming and humanizing brands

Creating the Ultimate B2B Experience

Through over 3,000 interviews with buyers and key decision-making influencers, Merkle B2B's B2B International and gyro have conducted a robust exploration into the B2B customer. This research identifies four “superpowers” that allow B2B marketers to create the ultimate B2B customer experience.

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Top 3 Focus Areas for B2B Brands in 2020

Our 2020 report provides the latest insights on what B2B brands are currently focusing on and the actions required to succeed. Across brand resonance, marketing efficiency and customer centricity, our survey of 300+ B2B marketing and research professionals presents key insights on each of these themes.

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How we do it


Brand strategy, brand platform, content, brand- to-demand creative and brand research


Experience analytics, audience analytics and performance analytics


Brand-to-demand activation, channel activation and integrated media

Data Management

Database solutions, data sourcing and enhancement, and identity management


Campaign planning/MRM, Content and digital asset management, experience orchestration and nurture


Sales and marketing solutions

Orchestrating data-driven, B2B buyer journeys takes a host of skill sets rarely seen within one agency. That’s the advantage of Merkle B2B.

Our Partners