The Countdown to Third Party Cookie Retirement

Most technology platforms have recently implemented or announced restrictions around data collection and user tracking through their web browsers and operating systems.  

In the short term, it is undoubtedly a source of conundrums for many marketers and publishers. Processes, ways of working, legal compliance efforts, technology stacks, customer data strategies – even business models – must be reviewed and rethought to limit business disruption. Yet, in the long term, it offers a unique opportunity to rebuild trust between brands and consumers around the data issue. 

In the midst of sensationalist headlines, technical solutions still being worked out, and a lack of shared standards to get behind, it is normal for marketers to feel lost and nervous. In this new definitive guide for global marketers, we rise above unique market perspectives to help you focus on what you should know today and investigate tomorrow to be ready in 2023, when the world will become cookieless.  

What is the path forward for brands?

The Cookieless World

As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world. Most technology platforms have recently implemented or announced restrictions around data collection and user tracking through their web browsers and operating systems.  

Learn More

The Future of Identity in Customer Experience Management

The depreciation of third-party cookies intensifies by the day, and with it comes confusion about the future of identity and the idea of addressability as we know it. In this paper, we’ll discuss the key questions that organizations need to answer as soon as possible to keep above water in this new world.

Download report

Customer Engagement Report: Q1 2021

2020 was a year of change, driving customers to require more contactless experiences and digital interactions. At a time when demand for personalized experiences is high, the customer identity and data landscape is dramatically changing as third-party cookies are on the way out. It’s putting real pressure on marketers to find new ways to fill their identity graphs to serve up relevant, personalized experiences to customers. Merkle surveyed 800 marketing, analytics, and technology executives at major companies to see how they are responding to these changes, what they are prioritizing, and how they are investing in the near and longer term.

Download Report

California Consumer Privacy Act

Marketers and their partners should view consumer data privacy regulation as a path for brand-building and innovation rather than a checklist to comply with. Here are five key themes to take into consideration based upon proprietary research and more than a dozen interviews.

Learn More

Taking The Pulse: Privacy & Data Consumer Survey

In discussing how to navigate the path forward, much of the conversation to date has focused on the business and legal implications of privacy. While the importance of considering those things should not be dismissed, the consumer perspective is invaluable to ensuring success.

Learn More

Related Reading