Discover all of our data, intelligence and research reports, designed to help you navigate the changing consumer landscape and prepare your brand for sustainable growth.
Marketing A Better Future
Sustainability is becoming an increasingly important consideration for consumers across the Asia Pacific region, and as the need to take action grows, it is becoming necessary for businesses to shift their marketing strategies towards a more transformative approach. Dentsu has partnered with Kantar's Sustainability Transformation practice and surveyed over 70 marketers in 12 APAC markets to understand how marketer’s actions can play a role in shaping sustainable growth for people, planet, and prosperity.
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Consumer 2023
The past couple of years have been incredibly volatile and we continue to live in a very uncertain economic and geopolitical context, one in which consumers have experienced a roller-coaster of emo...Consumer 2023: Infographics
The past couple of years have been incredibly volatile and we continue to live in a very uncertain economic and geopolitical context, one in which consumers have experienced a roller-coaster of emo...Future of Travel
The Future of Travel is a research report which explores the now and next of the travelling industry and the movements and attitudes among Australian and global consumers in the post pandemic decad...Marketing A Better Future
Sustainability is becoming an increasingly important consideration for consumers across the Asia Pacific region, and as the need to take action grows, it is becoming necessary for businesses to shi...
dentsu Gaming
dentsu Gaming: For the Game 2022
In our new deep dive on gaming, we build upon the fusion of consumer panel data from dentsu Consumer Connection System (CCS) with gaming data from GWI to explore the gaming culture and how brands c...Reading the Room – dentsu’s latest consumer insights rese...
From an intensive survey across a panel of 2,052 people, we ask everyday Australians what their concerns are and the changing attitudes and behaviours in response to the tricky economic landscape. ...Future Focus 2022: The New Intersection of Media
Constant adaptation is a reality of our current times, the continual need to react, adapt, and respond to unparalleled change in our world, our industry, and most importantly in ourselves.Global Ad Spend Forecasts January 2022
dentsu ad spend forecasts show global growth of 9.2% in 2022, with the advertising market reaching US$745.0 billion, exceeding the 2019 pre-pandemic spend levels by US$117.2 billion. 2022 builds on...Dentsu’s Data Consciousness Project uncovers how Australi...
dentsu’s Data Consciousness Project examines how consumers feel about businesses accessing and leveraging their personal data. The study surveys 20,000 people from across 14 countries in Asia Pacif...
Thinking Humans Podcast
The Future of Data
In this episode the Dentsu team focus on data consciousness or how we feel about brands using our data. Future marketing will centre around customer relationships that are built on data and Dentsu ...The Future of Entertainment - from dentsu Intelligence
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Entertainment. We are on a tr...The Future of Retail - from dentsu Intelligence
The Future of Retail – ANZ Edition is an information piece which explores the global trends identified in our dentsu Shopper DNA: The Future of Retail, from a local perspective, examining the overa...The Future of Food - from dentsu Intelligence
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Food. Food is the thread in o...The Future of Finance - from dentsu Intelligence
The Future of Personal Finance is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on the new financial...The Future of Wellness - from dentsu Intelligence
With 38% of Australians associating health and wellness to success, every brand now needs to think like a wellness brand. The concept of health has expanded to include not only physical, but mental...
COVID-19
Dentsu Interactive dashboard | DISCUS: Dentsu Intelligenc...
In this constantly changing environment, the importance of meaningful and up-to-date data has become increasing relevant for dentsu and its clients. The dentsu Intelligence Social & Consumer Un...Media Trends 2022
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper. Necessity i...The Cookieless World - A Guide for the New Era of Digital...
As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world.
COVID-19
iProspect | Where has spontaneity shifted to in a world c...
In this report, we look how since COVID Australians want to be secure and stable. But a regulated world suffocates spontaneity of choice, activity and purchasing.Data Consciousness Project
The DCP is an annual study examining the relationship between Australians and the data they produce. The study draws on insights from the global dentsu 2020 Digital Society index (DSI), a survey of...Carat | Gen Z in View
Born between 1997 and 2012, Gen Z is a young generation already defined by greatness. In this report, we take a deeper look at this complex generation to better understand them on a human level, an...Executive Summary | Dentsu 2030 Consumer Vision
Prior to COVID-19, dentsu began charting the long-term consumer trends that would shape the next decade for our industry. As brands respond, recover and pivot, we’ve updated our analysis to present...Merkle 2021 Customer Experience Imperatives
As data and technology advancements emerge at an ever-increasing pace - and consumer expectations follow suit - it's no longer all about the CMO. The 2021 Merkle Customer Imperatives are a guide fo...dentsu Ad Spend January 2021
Our January 2021 Ad Spend report reveals ad spend and growth forecasts across 59 markets, indexed for reference and analysed by our experts.
COVID-19
2020 | A Year In Review
2020 was a roller coaster of activity, presenting new challenges, emotions and fears for Australians. This latest report from dentsu Intelligence analyses data from our 2020 Discus Weekly Tracker t...
COVID-19
iProspect | 5 things affecting Australians in 2021
In this report, we look at the five top trends affecting Australians and the impact on their behaviours, and what brands can do to change, evolve and respond.2020 CMO Study | Australian Insights
Dentsu’s 2020 CMO Study drew on insights from 1,361 CMOs from across 12 markets, including Australia. Here you’ll find a snapshot of some of the Australian-specific insights.CMO Survey 2020 | Into the Unknown
What leading strategies are Frontier CMOs pursuing to guide their brands towards recovery and growth? Discover more in the latest edition of our annual CMO survey, the largest of its kind.
COVID-19
Our thinking: The future of the home
The iProspect ‘Covid Context Series’ provides actionable insights into key categories and consumers that will affect marketing and advertising spend. In this second report, we discuss the hermit cu...Isobar CX Study 2020
Isobar’s 2020 Customer Experience Study has found a rise of ‘Creative Experience’ in response to Covid-19 – a new approach to customer experience focused on building brand differentiation through e...
COVID-19
Our thinking: Reshaping millennials attitudes and spendin...
The iProspect ‘Covid Context Series’ provides actionable insights into key categories and consumers that will affect marketing and advertising spend. In this first report, we uncover the huge behav...
COVID-19
dentsu Consumer Intelligence Study October 2020
The latest dentsu Consumer Intelligence study analyses 22 weeks’ worth of survey data on how Australians are thinking and feeling, and examines emerging consumer trends in response to Covid-19. Fro...
dentsu Commerce
The Total Commerce Playbook
The latest thinking from our US team explores the path brands need to take to have a complete commerce offering, and what pillars an organisation can build a ‘total commerce’ proposition on.
COVID-19
Our Thinking | August Consumer Intelligence Study
Australians were confident that the worst was behind us when a new wave of COVID-19 cases in Victoria left the country once again in fear. In this report, our Intelligence Team looks at how the eve...
COVID-19
Our Thinking: July Consumer Intelligence Study
In this latest report, we analyse the behavioural shifts of Australians over the last three months and explore how things have changed since Victoria moved into a second lockdown.
Intelligence
Our Thinking: Isobar's Uplift Series
Isobar has recently been called out by Gartner for its capability uplift skills. To help businesses build out their own internal digital capability, Isobar's Technical Director, Christian Brenner, ...
COVID-19
dentsu | Consumer Intelligence Report (April/May 2020)
How are Australians really feeling about life in the new normal? Our intelligence team are running a weekly consumer insights tracker to gauge the evolving consumer landscape. This document provide...
COVID-19
dentsu | Consumer and cultural shifts
In this report, we examine the consumer and cultural shifts occurring in Australia due to COVID-19 and which trends will remain afterwards.
COVID-19
Our Thinking | Consumer Intelligence Study Recovery Navig...
As Australia moves towards recovery, people continue to navigate the changes in mindset and lifestyle imposed by COVID-19. We are coming out of months of isolation and into another unknown reality....Techlash or Techlove?
Consumption of digital media has rocketed in recent months, sparked by a desire to use technology to satisfy fundamental human needs to relax, connect with friends & family, to learn and to sta...
COVID-19
Deep Dive | Consumer Intelligence Study
As Australia moves towards recovery, our people continue to navigate the changes in mindset and lifestyle imposed by the turmoil caused by COVID-19. Consumers are coming out of months of isolation ...
COVID-19
dentsu | The Reality of Recovery: A Post COVID-19 World
As we are all adapting to the new normal, Dentsu Aegis Network wanted to take a deeper look at how the COVID-19 pandemic is impacting our clients’ business plans, how they have been responding to t...
COVID-19
dentsu Interactive Dashboard | Consumer and media insight...
All the latest data and consumer insights in one place. This dashboard provides you with the most up-to-date audience data and insights across TV, display, social, search and consumer spending, as ...
COVID-19
Amplifi | Data Powerhouse
As media consumption is transformed by COVID-19, our teams at Amplifi bring you the latest audience data from our media partners to help you make Informed Investment decisions.
COVID-19
MKTG | Virtual Events & Experiences
With consumers now hungrier than ever to connect, MKTG are offering to help brands reach their audiences using virtual experiences. Bringing together the team’s capabilities across data, strategy a...
COVID-19
Isobar | How to facilitate remote workshops effectively
Not all activities translate well from in-person to digital, and video conferencing alone doesn’t make an engaging and effective workshop. This Isobar workshop looks at how we can collaborate and s...
COVID-19
dentsu | Christmas in the wake of COVID-19
At the end of 2019, we conducted research on how our clients can prepare for Christmas 2020. In this report, we apply a COVID-19 lens to the research to prepare a report that looks at how the consu...
COVID-19
Carat | Deep Dive: The impacts to Government
This report looks at how people’s behaviour and sentiment has shifted towards our institutions, what this means for the government, and how governments around the globe are responding to the pandem...
COVID-19
COVID-19 and the impacts on auto
The latest report from our intelligence team dives into how Australians are feeling at the moment, what they're expecting from brands during the crisis, and how the auto industry is being impacted ...
COVID-19
Carat | Deep Dive: The impacts to FMCG
This report examines the shifts in consumer attitudes and actions towards FMCG brands, an insight into the three shopper mindsets, what this means for the FMCG industry, and brands who got it right...
COVID-19
Carat | Deep Dive: The impacts to Finance
This report explores how COVID-19 is accelerating the switch to online banking, what the impacts to the finance sector are and how brands are implicated, and consumer expectations from the industry.
COVID-19
Carat | Deep Dive: The impacts to Insurance
This report looks at how people’s behaviour is changing toward the insurance industry, what this means for brands today and tomorrow, and examples of brands getting it right (and wrong)
COVID-19
Carat | Deep Dive: The impacts to Retail
This report examines how daily purchases have shifted as a result of COVID-19, the state of play for the retail industry and provides examples of what brands are getting it right (and wrong)
COVID-19
Carat | Deep Dive: The impacts to Liquor
This report examines how liquor purchases have shifted as a result of COVID-19, the state of play for the industry and provides examples of what brands are getting it right (and wrong)
COVID-19
Carat | A view from China - The Human Element
Our global Carat team are producing a podcast mini-series on the impact of COVID-19 across marketing, advertising and media. Join Richard Frampton, Head of Strategy & Solutions, DAN Media China...
COVID-19
Understanding the emotional response to a global pandemic
Large global events provide a catalyst for new sets of needs, attitudes and behaviours. In this report, we look at how the effects of COVID-19 are being felt across the world and what emotional sta...
COVID-19
dentsu China | Solving X: Lessons from China
What can we learn from how Chinese marketers have been addressing the COVID-19 crisis? Our global teams are pulling together insights and intelligence to best understand the road to recovery.
COVID-19
Isobar | How to manage high performing teams remotely
The spread of COVID-19 has - and will continue to - change how we operate and work together. We need to adapt to this new way of working to ensure we maximise opportunity along the way. Join our te...
COVID-19
Carat | Marketing during the COVID-19 pandemic
Brands that are getting It right make things of value, say things of value, and give things of value. Carat provides an overview of how you can be thinking about your businesses' marketing strategy...Beyond the curve
This report brings insights from our BWM Dentsu and Intelligence teams to provide clients with an overview of life after Covid-19 and the implications for brands in Australia.
COVID-19
The New Normal: Life post-pandemic in Australia
As we look towards recovery, understanding how Australians are thinking and feeling is important. This weekly tracking study surveys 400 people each week, giving you valuable insights into the chan...Carat | Gen Z in view
Carat Australia’s latest report, Gen Z in View, takes a deep dive into this complex generation to better understand them on a human level and how marketers can reach them with impact.Merkle 2021 Customer Imperatives
As data and technology advancements emerge at an ever-increasing pace - and consumer expectations follow suit - it's no longer all about the CMO. The 2021 Merkle Customer Imperatives are a guide fo...Data Consciousness Project
The DCP is an annual study examining the relationship between Australians and the data they produce. The study draws on insights from the global dentsu 2020 Digital Society index (DSI), a survey of...Merkle's 2021 Customer Experience Imperatives
Merle's 2021 Customer Imperatives offer insights into what outputs and metrics matter most as organisations continue to build their capabilities and data platforms. From data transformation, digita...
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