The Story Lab and youngest Media join forces to launch youngest Labs
Global entertainment company, The Story Lab, today announces it will partner with production studio, youngest Media to launch youngest Labs, a partnership that will connect broadcasters and platforms with viewers and brands.
youngest Labs will unite The Story Lab’s investment and distribution business with youngest Media’s expertise in creating and producing new formats for original broadcast and digital-first content.
Building on and extending the digital-first initiative launched last year, the partnership aims to create ambitiously scaled global formats as well as focussing on a consumer ventures programme and advertiser commissions which will help brands connect with audiences.
The two businesses will be able to call on the diverse scale of The Story Lab’s parent company Dentsu Aegis Network, which is made up of over 20 agencies with deep capabilities spanning the full range of people-based marketing.
youngest Labs will be led by David Flynn and Lucas Church, co-founders of youngest Media, alongside The Story Lab’s Mike McCoy, Executive President UK, Michael Iskas, Global Presdient and Fotini Paraskakis who recently joined from Endemol Shine as EVP, Entertainment.
Earlier this year, youngest Media and The Story Lab teamed up to launch a series of successful formats including Date or Dump, a social-first dating programme, which launched to over two million views. The two companies also partnered on the award-winning international hit Game of Clones, which won best competition reality format at MIPTV earlier this year, and has rolled out in the UK, France, Germany and China.
Mike McCoy, Executive Director, The Story Lab UKsaid: “In youngest Media, we’ve found a partner with a shared passion for connecting people with content they love. Together we’ve already developed innovative and creative ways to create and distribute original content for a digital-first audience. We’re excited to build on our successful relationship and develop even more new and innovative ways to connect with global audiences at scale.”
Lucas Church, Co-Founder, youngest Mediasaid: “The Story Lab’s global reach and deep understanding of content makes them the obvious partner for youngest Media. We hope our combined strengths will allow us to really think big and create content for the biggest audiences.”
Stef Calcraft, Executive Chairman, UK & Ireland, Dentsu Aegis Network said: “I’ve admired youngest Media from day one and am a big fan of what Lucas, David and the youngest team are creating. The launch of youngest Labs combines their unique creative skills with the creative firepower of The Story Lab to develop fresh and exciting opportunities for our clients to reach audiences in dynamic new ways.”
‑ ENDS –
For further information contact:
Head of Corporate Communications
T: 020 7550 3253
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com
About The Story Lab
The Story Lab is a global investor, producer and distributor of premium entertainment content, headquartered in London with offices in 25 markets, including Los Angeles, Shanghai, Singapore, Paris, Moscow, Hamburg, Madrid, Sydney and Mumbai. Since 2015, The Story Lab has been distributing successful prime time TV shows and films while also delivering strategic content production, partnership and monetization solutions to advertisers. The Story Lab is part of the Dentsu Aegis Network, and it currently consists of 300 entertainment, marketing and investment professionals across the world. http://storylab.com/
About youngest Media
youngest Mediaisa new breed of independent studio delivering television, video and digital products. The company was founded in 2016 by David Flynn and Lucas Church, and has been behind shows such as innovative dating show Game of Clones, which is so far sold in 5 territories, daytime quiz Hardball for BBC1, ITV Primetime physical gameshow Small Fortune, primetime quiz The Search: Play on Words for Keshet, Unilad’s first dating show Date or Dump amongst others. The company is an independent creator and producer of big ideas, delivering ambitious content to broadcasters, digital platforms, commercial partners and directly to fans. https://www.youngestmedia.com/