Seichō London 2025: Innovating to Impact – Watch the Event Highlights

At Seichō 2025, dentsu brought together industry leaders, innovators, and visionaries to explore how brands can harness innovation to drive meaningful change. The event focused on transforming ambition into action, with sessions covering AI-driven brand building, redefining consumer experiences, and the future of marketing in an ever-evolving landscape.

Explore the event's key sessions below to gain actionable insights and inspiration for your brand's journey.

Featured sessions from Seichō 2025

Welcome to Seichō: Opening remarks from our UK&I CEO Annette Male

The world is changing rapidly, and brands that thrive will be those that innovate to impact. In this opening address from Seichō 2025, Annette Male, CEO of dentsu UK & Ireland, explores the forces reshaping marketing: how AI, shifting consumer expectations, and economic uncertainty are redefining success.

Watch Annette’s session to discover why trust, transparency, and a bold vision for the future are essential for brands looking to lead.

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Brand building in the age of AI

The world of brand marketing is evolving beyond campaigns and moments into immersive, ever-adapting realities. In this compelling talk, we explore how AI is transforming brands into world-builders – creating experiences that seamlessly blend the physical, virtual, and even dream worlds.

Discover how brands can enhance human capabilities, craft environments that help people achieve their goals, and build a North Star vision that drives long-term success. Watch the talk to stay ahead in this new era of AI-driven brand building.

Speakers

Christopher Schyma | Chief Transformation Officer, Merkle, Kulvinder Hari | Senior Director, Solution Engineering, Salesforce

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The Big Debate: Content isn’t for humans anymore

Are we creating content for people – or for machines? In this provocative debate, leading voices from across creative, media, and AI put the future of content under the spotlight. From culture-shaping campaigns to algorithm-optimised assets, the panel explored what it really means to be relevant in an AI-powered world. Tune in to hear where the audience landed – and whether the robots are winning.

Speakers

Ben Gott | President, Data and Tech, dentsu, Mandy Bath | Head of Technical AI dentsu, Camilla Andersen | MD, Tag, Matilda Egere-Cooper | Editorial Director, Dentsu Creative

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From Prototype to Progress: Tech Innovation for Humanity

Innovation isn’t just about disruption; it’s about progress. In this talk, we explore how brands can harness emerging technologies to drive meaningful change. From AI-powered accessibility solutions to mixed-reality experiences, discover how innovation, when designed with intention, can enhance human potential, transform industries, and create lasting impact. View the video now to learn how to move beyond experimentation and turn technology into a force for progress.

Speakers

Alex Hamilton | Head of Innovation, Dentsu Lab, Ashley Knight | Head of Strategy, Dentsu Lab

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Seichō 2025 is just the beginning. Real change happens when inspiration turns into action. If Seichō has sparked new ideas for your brand, let’s continue the conversation. Contact dentsu to explore how we can help you drive meaningful growth and future-proof your business.