Anne Stagg

CEO - CXM at dentsu UK & Ireland, and UK CEO, Merkle

Anne Stagg is the UK CEO of dentsu international’s Customer Experience Management Line of Business (CXM). Anne leads a business of 940 people offering expertise across data and analytics, CRM, commerce, media, digital experience services and B2B.

Previously head of client services at Merkle UK, Anne has been an instrumental part of Merkle’s growth throughout her time with the business. She led the creation of a fully integrated client services team across the company’s media, analytics, customer experience and technology service lines, driving growth across key clients to support them on their complex transformational journey.

Anne’s depth of understanding of the current marketplace, alongside her track-record of driving business growth for global clients is outstanding. She has a wealth of experience across consulting, planning, digital and data, having previously held the roles of Managing Director at Indicia, Director of Data Services at more2 and Head of Client Management at Experian.

Anne started her career client-side at Thomas Cook and quickly moved agency-side, leading client services roles in data-driven marketing. Anne has extensive experience in business start-up and growth, and in turnaround and transformation roles. She has worked with some of the biggest client names including Unilever, Heineken, Nissan, ITV, and at more2 numerous multi-channel retail clients including White Stuff, Jessops, House of Fraser, The White Company, and many more.

Anne’s passion for building outstanding teams and delivering value for clients combined with her experience of leading matrix teams focused around client delivery, integrating acquisitions and managing complex multi-national accounts, makes her the right choice for Merkle as we evolve at this exciting stage in our development.

Anne Stagg, CEO of CXM, dentsu UK & Ireland and UK CEO, Merkle