Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Innovating to impact
For over 120 years, innovation has been a core tenet of dentsu’s offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, producing new ways of working and generating growth through the power of technology and creativity.
Through innovation, we ensure the impact our clients need to drive growth in their business, while also generating a positive effect on the industry, society, and the world. Innovation at dentsu is always in pursuit of an outcome, meaning we are always focused on the end impact that we’ll have a for a client and their communities. For some businesses this might be hard return on marketing investment or increasing revenues, but for others it may be driving behavioural change, building positive culture or connecting disparate communities.
Connected for growth. Designed for ease.
We make growth simpler, in a world that’s becoming more complex. Growth today doesn’t come from any one lever on its own. It comes from how everything connects. That’s why we keep things clear, human and connected: aligning media, creativity, technology and customer experience as one system. Because when things connect, growth becomes easier to unlock.
We combine the care and collaboration of a boutique agency with the scale and capability of a global network. We’ve already structured our business to remove friction, so clients get integrated thinking without complexity. The result is a simpler, leaner and more agile agency relationship. One designed for ease. Simplicity means advantage. Work moves faster, relationships feel clearer, and outcomes are easier to achieve.
Clients experience teams who are curious and collaborative by design. People who work around shared goals, challenge convention, and care about delivering meaningful outcomes. Advantage comes from connecting signals, systems and storytelling. That’s how brands stay relevant and human at scale.
We are connected by design, structured for simplicity, and built to help brands grow with ease.
Our services
Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative; while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu’s network consists of approximately 160 companies in Japan and six global leadership brands in international markets. Dentsu’s global management team was formed to directly govern its four business regions worldwide: Japan, Americas, EMEA and APAC.
Dentsu Group Inc.
Dentsu Group Inc. ensures not only group governance, but also empowers all Group companies and their employees to create value and drive innovation. Rather than a conventional holding company, Dentsu Group Inc. aims to bring together its brands and teams to deliver tightly integrated and highly-scaled transformation solutions for clients around the world.
