Merkury

Merkury for creativity will provide clients with a single source of truth to maximize creative effectiveness. By integrating identity data with creative and media performance, the solutions will help plan and deliver hyper personalized and highly efficient content across all channels. The platform also leverages AI-powered intelligence for dynamic creative optimization, and direct integrations with platforms such as Clinch, taking the guesswork out of campaign development while maximizing ROI.

Merkury for media will provide a first-of-its-kind, end-to-end media solution, facilitating growth audience identification and creation through planning, activation, measurement, and optimization in a connected, brand-safe environment. With Merkury’s person-based identity and consumer data integrated across the full platform, and access to 100+ new data partners, marketers benefit from real-time audience, media and content decisioning that drives an average of 20 percent improvement in ROI.

A leading enterprise solution that marketers rely on today for a single view of their customers, Merkury provides unique person-based identity growth, data enhancement and ownership to brands. With unique features such as transparency into ID quality and matching, the most open and interoperable integrations with martech and adtech platforms, and the industry’s highest match-rates of site visits to a person ID, brands can enable personalized experiences across all channels and realize greater value from their tech investments.