To differentiate in a world where consumer expectations and behaviors evolve constantly, brands need to create culture, change society and invent the future.
At dentsu, we help brands plan and prepare for what’s next. Our proprietary Consumer Vision research combines insights from 20+ experts and 30,000 consumers to identify the major forces that will shape consumer expectations and behaviors throughout the decade and analyze the marketing trends that will emerge out of these shifts.
In this series, experts from across the dentsu network discuss the implications that these emerging trends will create across several major industry verticals, like CPG, retail, financial services, etc. and imagine what strategies marketers in each sector may explore to predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
2030 Industry Outlook: Media & Entertainment
The next few years are set to be transformative for the media and entertainment sector. The events of 2020 and 2021 have redefined our notion of spare time and accelerated an evolution of the sector that was already underway. Learn about the long-term trends that will shape how brands need to evolve their strategies between now and the year 2030.
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2030 Industry Outlook: Consumer Product Goods
Our latest industry report combines consumer insights and expectations for the next decade, along with predictions from world-renowned futurists, who identify the long-term trends that will shape h...2030 Industry Outlook: Travel & Hospitality
The analysis that follows is based on findings from dentsu’s The Age of Inclusive Intelligence report, a study that combines insights from consumer surveys gauging our expectations for the next dec...2030 Industry Outlook: Telco
Between an increased focus on environmental sustainability and a higher demand for virtual-based interactions, consumer expectations will evolve considerably on the path to 2030. As infrastructure ...2030 Industry Outlook: Retail
Our latest industry report combines consumer insights and expectations for the next decade to identify how the long-term trends that will shape out path to 2030 will inform how retailers need to ev...Health Marketing in the Age of Universal Activism
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Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be...The Age of Inclusive Intelligence
Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.
Now, as brands look to chart a new path to recovery and growth, we’ve updated our analysis to provide a roadmap to 2030. Explore the major forces that will revolutionize consumer expectations and behaviors, creating implications that brands in all industry verticals need to start preparing for.
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