Idea
Yakult’s mission is to help people lead healthy, fulfilling lives. Now, they are taking that mission to the next step by evolving into a healthcare company and creating global messaging that speaks to this ambition.
Solution
We created a powerful global brand expression for Yakult that shows how their science can be a foundational part of every life. Keep the Rhythm Going encourages people to continue to live healthy, active lives and participate in making the world a better place.
Results
The global video was first aired to an audience of billions during the opening of the 2022 Olympic Games in Beijing and has been aired in over 40 regions in several languages worldwide.
