Dentsu UK&I appoints Chief Experience Officer to drive growth though creativity and innovation

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Dentsu UK and Ireland today announces the appointment of Indy Saha as Chief Experience Officer (CXO), who will join its senior leadership team. The newly-created role will enhance dentsu’s ability to deliver unique advantage to brands through innovation and creativity by bringing together its customer experience specialists across dentsu agencies, Dentsu Creative and Merkle. 

Saha will enhance and scale dentsu’s experience capability to help clients creatively solve their business challenges today and prepare for a successful future. By bringing together experience specialists across the dentsu group, Saha will lead a powerful integrated community that will transform the way customers interact with brands through their combined craft. Saha will dual-report into Anne Stagg CEO UK&I, dentsu CXM and Merkle, and Jessica Tamsedge CEO UK&I, Dentsu Creative, bringing a One dentsu lens to both practices. 

This critical new hire comes at a time when winning brands are thinking customer experience first, enabled by technology and innovation. By focusing on the multiplier effect of CXM, creative and media, dentsu is innovating to impact growth by unlocking new value, creating new experiences and driving new behaviours – all through the lens of the Sanpo Yoshi philosophy of being good for people, business and society. This will deliver tangible impact for brands through the craft of experience design and the application of emerging technologies. 

Indy brings nearly 30 years’ experience to dentsu, most recently as Executive Design Director at IDEO, and previously at Brunswick, McKinsey, Google Creative Lab, TBWA\London, XBox and adidas. Over his career, he has connected customer experience into marketing, product and commerce solutions to support clients’ growth, by creating new connected, integrated digital experiences, fluid design systems, innovative new products, services and business models, using cutting edge new technologies.  

As the world’s only integrated growth partner to deliver business transformation at the intersection of consultancy, creativity and data, this role further equips dentsu to innovate for impact. Saha started in his role on 13 May 2024.   

Anne Stagg CEO UK&I, dentsu CXM and Merkle, said: “This role underscores our commitment to being our clients’ integrated growth partner, importantly putting innovation at the heart of our ability to transform brands. Indy joins us at such an exciting time, as we fully integrate our experience offering across the group to deliver a truly unique proposition propelled by both data and creativity that enables our clients to be future ready. I’m excited about what we can achieve together – welcome to the team Indy!” 

Indy Saha, Chief Experience Officer UK&I, dentsu said: “I’m so excited about this opportunity. I believe dentsu are uniquely positioned to be able to combine class-leading data, technology and talent, with customer-centred design and creativity to radically reimagine the way we make a difference to our clients’ business. 



Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centred approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.  


Dentsu Creative is Dentsu International's sole global creative network that transforms brands and businesses through the power of Modern Creativity.  2022's Cannes Lions Agency of the Year, it is made for integration with dentsu's Media and Merkle networks through Horizontal Creativity.   9,000 creatives across the globe are connected to dentsu’s Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.   


Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit