Brand EQ
Carat have launched the global Brand EQ Index, which breaks down the emotional intelligence and connections of the world’s top companies.
Beginning in March 2020, Carat surveyed 10,000 people about their perceptions of 48 globally known brands in five categories: retail, food & drink, technology, automobile and financial services. Respondents in 10 markets evaluated how well they think brands are doing in different areas of emotional intelligence: empathy, self-awareness, social skills, internal motivation, and self-regulation. Given the active state of change during this evaluation period, the raw results draw from deep introspection on behalf of the survey’s participants.
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