On Brand

dentsu · On Brand: The dentsu international podcast

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Data Strategy Is All About People, Not Technology

Marketers should create data strategies that consider their customers, their employees, and their organisation, in order to extract the most value from their investment in data and technology

Why is gaming everywhere right now?

Peter Jacobs, Client Partner, dentsu looks at how gaming and eSports have become even more accessible to a wider range of people during the pandemic and why gamers are such a diverse audience which...

UK CMOs: Can you thrive amidst the uncertainty?

As COVID-19 cases continue to grow once more and new restrictions are implemented, businesses continue to face uncertainty. In this ongoing uncertainty CMOs are at a critical juncture, how you resp...

The new CMO & the focus on the total customer experience

We focus on the challenges facing CMOs pre-COVID-19 and how the shifting landscape has forced a reimagined CMO to step out from the uncertainty and lead from the front.

Marketing through COVID-19: Responsible decision-making i...

As we head into winter and face the potential for ongoing regional lockdowns, uncertainty in the UK abounds. Individuals face uncertain futures. Businesses and brands may struggle to forecast the e...

Is social streaming app Triller the tonic advertisers are...

Currently sitting atop the App Store rankings across multiple markets, Triller is one of several video-led social applications thrust into the limelight amid uncertainty around TikTok’s future.