0
increase of female artists streamed through Spotify
0
people driven to the Equalizer experience with over 193,000 playlists created
0
increase in people believing Smirnoff makes a difference to gender bias in music
Challenge
Data from Spotify showed that the top ten streamed tracks on the platform were by male artists.
While people were beginning to wake up to gender disparity in music, listening habits were not reflective of this change.
Solution
Users connected their Spotify accounts through the Equalizer, to see how equal their listening habits were.
The Equalizer provided users with an equalized playlist based on their preferences. A slider allowed users to add more female artists, which they could share on social to promote and encourage female artists.
Result
We’ve moved one step closer to achieving gender parity in music and will continue to empower the transformation of listening habits at scale; increasing the number of opportunities for women artists to be heard on the worldwide stage.
Enabling a data-driven decisioning culture for Tesco Mobi...
Tesco Mobile approached us looking for a Business Intelligence (BI) solution that was engaging and that could be delivered in a short turnaround to steer their decisions.
Case Study: NOW TV Ireland embraces Adobe Campaign
NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources. Thanks to recent growth (helped by Game of Thrones success) they decided ...
Scotland at Night
The first tourism film in the world to promote a country captured in pitch darkness.
Case Study: Clarins Beauty Consultation
We created a personalised service for Clarins that recommends products in 60 seconds.
Orientation amidst a global crisis
We’re operating in a period of unprecedented, multi-faceted uncertainty. It’s not just a health crisis, but a financial and social crisis.
In the first of our series of webinars, From Un...
The Art of Influence
How digital first talent can help brands in times of uncertainty
Mondelez: Cadbury Dairy Milk - Donate Your Words
A campaign not about selling chocolate bars; it was about reigniting connection with a generation that were disconnected.
Scotland is Now
The Scotland is Now campaign smashed its targets of increased reach, engagement, traffic, referrals and advocacy, sparking a movement that represents the values of Scotland.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
Chevrolet
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Merkle: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.
gyro: Snuffed Out Marine Life
The Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.
Dynamic Creative
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.