0
lift in new customers
0
logins
0
email opt-ins
Challenge
Royal Caribbean wanted to drive awareness and buzz for their newest ship
Solution
We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations. Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighborhoods. Each neighborhood contained activities, information, and chances to win. The campaign included sweeps, instant win, non-traditional activations, and an employee component.
Result
15 minutes spent on site per registrant
57% lift in new customers
2.3million logins
200k+ email opt-ins
30% new email addresses added to the database
Merkle: Irwin Mitchell setting the bar for production tea...
Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness ...
Merkle: B&Q Achieving 32% increase in sales through omni-...
Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q ...
Merkle: Cisco optimising and increasing ROAS across five ...
Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets.
Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust t...
Merkle: Currys Outstanding results through an industry-fi...
Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Cu...