lift in new customers




email opt-ins 


Royal Caribbean wanted to drive awareness and buzz for their newest ship


We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations. Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighborhoods. Each neighborhood contained activities, information, and chances to win. The campaign included sweeps, instant win, non-traditional activations, and an employee component.


15 minutes spent on site per registrant

57% lift in new customers

2.3million logins

200k+ email opt-ins

30% new email addresses added to the database


Merkle is a global data-driven performance marketing agency that specialises in the delivery of unique, personalised digital customer experiences. Its strengths in performance media, customer experience, customer relationship management, loyalty and enterprise marketing technology drive improved people-based marketing results and competitive advantage. Top clients include Dell, Target, Visa, Sanofi, AT&T, Warner Bros., HBO and GEICO.

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