personalised service that recommends products based on the user’s skincare needs and lifestyle in 60 seconds
of users more likely to add products to their baskets
decrease in people leaving the website, after reaching the tool
Delivering skincare advice
To engage a new, younger audience, Clarins needed an idea that would help deliver skincare advice. How could we use creativity to inform and excite this audience, driving conversion and lifetime customer value in the process.
The solution had to be mobile-first, and applicable across all global markets. It also had to showcase the Clarins brand DNA and stand out from the competition.
The new service was developed through a series of innovation sprints with the Clarins brand, e-commerce and CRM teams with feedback gathered from real users.
‘My Beauty Consultation’ provides audiences with skincare routine recommendations according to their needs and lifestyle. Their skin profile is determined through a series of questions. Users can filter products based on whether they want essentials or a full routine.
We created a personalised service that recommends products based on the user’s skincare needs and lifestyle in 60 seconds.
Initial tests showed 46% of users are were likely to add a product to their basket compared to people who did not visit the Beauty Consultation tool, plus there was a 50% decrease in people leaving the website, after reaching the tool.
Enabling a data-driven decisioning culture for Tesco Mobi...
Tesco Mobile approached us looking for a Business Intelligence (BI) solution that was engaging and that could be delivered in a short turnaround to steer their decisions.
Case Study: NOW TV Ireland embraces Adobe Campaign
NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources. Thanks to recent growth (helped by Game of Thrones success) they decided ...
Scotland at Night
The first tourism film in the world to promote a country captured in pitch darkness.
Case Study: ASDA Progressive Web Apps
We worked with ASDA George to develop one of the UK's first Progressive Web Apps to be offered by a high street retailer, meeting consumer demand for better mobile experiences.
Case Study: Clarins Beauty Consultation
We created a personalised service for Clarins that recommends products in 60 seconds.
Coca Cola: Personalised DTC Service
We integrated multi-cloud platforms to provide ecommerce and marketing for Coca Cola HBC, so they could create a 360-degree view of their Qwell customers and deliver a personalised service.
Orientation amidst a global crisis
We’re operating in a period of unprecedented, multi-faceted uncertainty. It’s not just a health crisis, but a financial and social crisis.
In the first of our series of webinars, From Un...
The Art of Influence
How digital first talent can help brands in times of uncertainty
Mondelez: Cadbury Dairy Milk - Donate Your Words
A campaign not about selling chocolate bars; it was about reigniting connection with a generation that were disconnected.
Scotland is Now
The Scotland is Now campaign smashed its targets of increased reach, engagement, traffic, referrals and advocacy, sparking a movement that represents the values of Scotland.
Aston Villa FC: Pitch Side Innovation
Working with Aston Villa Football Club to develop a brand-new digital platform to launch the club's 2018/19 season kit.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Merkle: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.
gyro: Snuffed Out Marine Life
The Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...