Isobar Logo

0

views on YouTube

0

views across the client's owned social channels

Challenge

Interrupted travel

No one could visit Rough Guide's most beautiful country in the world because of COVID.

VisitScotland needed to remind people that even in dark times, the dramatic beauty of Scotland was still there. Isobar UK's Whitespace team wanted to get local and international audiences to fall in love with a place they couldn’t even visit. And as one of the most photographed destinations in the world, they needed to do it in a completely new way.

Solution

A view only the stars get to see

Scotland is a country of legends, where dancing balls of light, mischievous Will-o'-the-Wisps, lead travellers to new discoveries. So the team captured Scotland at night, creating the first tourism film shot in total darkness.

They used a modified heavy-lift drone to fly a purpose built 12000-watt spotlight around Scotland's best-known landmarks, accompanied by a stunt drone, emulating a mythical Wisp. All in camera with no CGI, the work showcases the country as never before, reminding people of Scotland’s beauty in a truly innovative way.

Turn the lights down, sit back and take in the stunning beauty and awe of Scotland at night.

Results

Capturing hearts

The video has 17,800 videos on Youtube and generated +125k views across the client's owned social channels in its first week of launch. Moreover, the response from Scotland's adoring fans was overwhelmingly positive. 

"I'm falling in love with a place I haven't yet had the privilege of visiting." Facebook

"This video made my heart flutter - it felt like watching someone I am in love with." Instagram

"All the magic and mysteries of Scotland live in this incredible video... Just Amazing!" Facebook

"I believe this is the most beautiful thing I've seen in a very long time." Twitter

Isobar

Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.

Over the last three years, Isobar has won 400 awards, including 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

Find out more